Towards a Broader Understanding of Online Trolling: a Practice Theoretical Perspective
Despite growing interest in online consumer community conflict, online trolling and its community effects remain under-theorized. A practice theoretical analysis conceptualizes online trolling as a constellation of learning, assimilating, and transgressing practices. Online trolling further emerges as a practice with both negative and positive community effects.
Mathew Rex, Angela Gracia B. Cruz, and Yuri Seo (2015) ,"Towards a Broader Understanding of Online Trolling: a Practice Theoretical Perspective", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 804-804.
Mathew Rex, Victoria University of Wellington, New Zealand
Angela Gracia B. Cruz, Monash University, Australia
Yuri Seo, Victoria University of Wellington, New Zealand
NA - Advances in Consumer Research Volume 43 | 2015
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