Can a “Fresh Start” Help Consumers Achieve Their Goals?
Belief in the power of “Fresh Starts” has a long history in folklore and religious rituals, yet research has not examined whether “Fresh Starts” actually help people achieve their goals. Across four studies, we find that fresh starts boost performance on goals similar or different from an initial failed goal.
Ainslie Schultz, Linda Price, and Robin Coulter (2015) ,"Can a “Fresh Start” Help Consumers Achieve Their Goals?", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 191-196.
Ainslie Schultz, University of Arizona, USA
Linda Price, University of Arizona, USA
Robin Coulter, University of Connecticut, USA
NA - Advances in Consumer Research Volume 43 | 2015
Consumer Attachment Styles and Preference for Sharing Products
Kivilcim Dogerlioglu Demir, Sabanci University
Ezgi Akpinar, Koc University, Turkey
mehmet okan, ITU
My Experience or My Expectations: The Effect of Expectations as Reference Points on Willingness to Recommend Experiential Purchases
Stephanie Tully, University of Southern California, USA
Amar Cheema, University of Virginia, USA
On Amir, University of California San Diego, USA
Davide Proserpio, University of Southern California, USA
Trust, but Verify: A Multi-level Examination of Online Reviews and Persuasion Knowledge
Martin A. Pyle, Ryerson University
Andrew Smith, Suffolk University
Yanina Chevtchouk, University of Glasgow