Can a “Fresh Start” Help Consumers Achieve Their Goals?
Belief in the power of “Fresh Starts” has a long history in folklore and religious rituals, yet research has not examined whether “Fresh Starts” actually help people achieve their goals. Across four studies, we find that fresh starts boost performance on goals similar or different from an initial failed goal.
Ainslie Schultz, Linda Price, and Robin Coulter (2015) ,"Can a “Fresh Start” Help Consumers Achieve Their Goals?", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 191-196.
Ainslie Schultz, University of Arizona, USA
Linda Price, University of Arizona, USA
Robin Coulter, University of Connecticut, USA
NA - Advances in Consumer Research Volume 43 | 2015
The Viciousness and Caring of Sharing: Conflicts and Motivations of Online Shamers
Chen Pundak, Tel Aviv University, Israel
Yael Steinhart, Tel Aviv University, Israel
Jacob Goldenberg, IDC
Inside Out: Product Essence is Perceived to be Concentrated in the Center of a Group of Products
Kunter Gunasti, Washington State University, USA
Noah VanBergen, University of Cincinnati, USA
Caglar Irmak, University of Miami, USA
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Dovile Barauskaite, ISM University of Management and Economics
Justina Gineikiene, ISM University of Management and Economics
Bob Fennis, University of Groningen, The Netherlands