Rising Every Time They Fall: the Importance and Determinants of Consumer Resilience

While the majority of resilience research has considered its extreme manifestations (pathological failure or heroic triumph), we present qualitative and quantitative data arguing that understanding everyday expressions of resilience may be critical for marketers, who desire consumer persistence, and consumers, who wish to reach their consumption goals.



Citation:

Joan Ball and Cait Lamberton (2015) ,"Rising Every Time They Fall: the Importance and Determinants of Consumer Resilience", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 191-196.

Authors

Joan Ball, St. John's University, USA
Cait Lamberton, University of Pittsburgh, USA



Volume

NA - Advances in Consumer Research Volume 43 | 2015



Share Proceeding

Featured papers

See More

Featured

Meaningful Numbers: Consumer Response to Verbal Reaffirmation of Numerical Nutrition Information

Steffen Jahn, University of Goettingen, Germany
Monique Breaz, University of Goettingen, Germany
Till Dannewald, Wiesbaden Business School
Yasemin Boztug, University of Goettingen, Germany

Read More

Featured

Q8. Avatars, Consumers and Possession in Online Gaming

Feihong Hu, Lancaster University, UK
Xin Zhao, Lancaster University, UK
Chihling Liu, Lancaster University, UK

Read More

Featured

J12. The Influence of Pet-Ownership on Consumer Behavior

Lei Jia, Ohio State University, USA
Xiaojing Yang, University of Wisconsin - Milwaukee, USA
Yuwei Jiang, Hong Kong Polytechic University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.