When Objects Are Not Contagious: Distinguishing Between Essence, Contagion, and Authenticity

Predicated on the law of contagion and psychological essentialism, we demonstrate preliminary evidence that a source can only be contagious, thus able to transfer essence, if it is involved in a meaningful process with a target object.


Chelsea Galoni, Brendan Strejcek, and Kent Grayson (2015) ,"When Objects Are Not Contagious: Distinguishing Between Essence, Contagion, and Authenticity", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 785-785.


Chelsea Galoni, Northwestern University, USA
Brendan Strejcek, Northwestern University, USA
Kent Grayson, Northwestern University, USA


NA - Advances in Consumer Research Volume 43 | 2015

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