Simply Desirable, Preferably Complex: Feature-Richness in Experiential Purchases
This research investigates the impact of features on consumers’ attitudes towards experiences at both pre-consumption and post-consumption stages. We find that although consumers prefer feature-poor to feature-rich experiences prior-to-consumption, they prefer feature-rich experiences post-consumption (the opposite of “feature fatigue”). Additionally, the authors suggest several moderators of this phenomenon.
Chadwick Miller, Adriana Samper, and Naomi Mandel (2015) ,"Simply Desirable, Preferably Complex: Feature-Richness in Experiential Purchases", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 127-131.
Chadwick Miller, Arizona State University, USA
Adriana Samper, Arizona State University, USA
Naomi Mandel, Arizona State University, USA
NA - Advances in Consumer Research Volume 43 | 2015
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