To Do Or to Have, Now Or Later? the Preferred Consumption Profiles of Material and Experiential Purchases
Because people derive more utility from waiting for experiences than for possessions, we contend that the preferred timing of consumption tends to be more immediate for material rather than experiential purchases. Consumers exhibit a stronger preference to delay consumption of experiences (vacations, meals out) compared to material goods (clothing, gadgets).
Amit Kumar and Thomas Gilovich (2015) ,"To Do Or to Have, Now Or Later? the Preferred Consumption Profiles of Material and Experiential Purchases", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 127-131.
Amit Kumar, Cornell University, USA
Thomas Gilovich, Cornell University, USA
NA - Advances in Consumer Research Volume 43 | 2015
Family Consumption Experiences Across Generations
Tandy Chalmers Thomas, Queens University, Canada
Linda L Price, University of Oregon, USA
Feature A Benefactor or A Victim? How Charity Appeals with Different Protagonist Foci Affect Donation Behavior
Bingqing (Miranda) Yin, University of Kansas, USA
Jin Seok Pyone, University of Kansas, USA
Can’t Take the Heat? Randomized Field Experiments in Household Electricity Consumption
Praveen Kumar Kopalle, Dartmouth College, USA