Fertility and Women’S Desire For Luxury Products

What factors influence women’s desire for luxury goods? Drawing the ovulatory competition hypothesis, we examined whether women’s desire for luxury products is linked to fluctuations in the hormones that regulate fertility. Fertility had positive effects on women’s luxury spending and materialism. Additional studies showed a specific boundary condition for this effect.


Aekyoung Kim and Kristina Durante (2015) ,"Fertility and Women’S Desire For Luxury Products", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 590-591.


Aekyoung Kim, Rutgers University
Kristina Durante, Rutgers University


NA - Advances in Consumer Research Volume 43 | 2015

Share Proceeding

Featured papers

See More


When Perceiving Oneself as a Spender Increases Saving

Emily Garbinsky, University of Notre Dame, USA
Nicole Mead, University of Melbourne, Australia

Read More


A Model of Consumer Self-Regulation Failure

Keith Wilcox, Columbia University, USA

Read More


D3. Social Exclusion and WOM about Past versus Future Experiences

Melis Ceylan, Koc University, Turkey
Ezgi Akpinar, Koc University, Turkey
Selin Atalay, Frankfurt School of Finance and Management, Germany

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.