Advancing Connections Between Consumption and the Elderly: Consumer Research Issues, Opportunities and Challenges
Roundtable participants co-created a future research agenda focusing on: 1) Identity Work and Cultural framings of Old Age; 2) The Importance of situating elderly consumption in various contexts; 3) Implications for marketers. Outcomes comprise international collaborations, conference special sessions, and journal special issues with multiple research groups including Public Policy and Marketing, CCT, and TCR.
Aimee Drolet Rossi, Carol Kelleher, and Lisa Peñaloza (2015) ,"Advancing Connections Between Consumption and the Elderly: Consumer Research Issues, Opportunities and Challenges", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 765-765.
Aimee Drolet Rossi, University of California, Los Angeles, USA
Carol Kelleher, University College Cork, Ireland
Lisa Peñaloza, KEDGE Business School, France
NA - Advances in Consumer Research Volume 43 | 2015
When Less is More - How Making Products More Personal Can Decrease Purchase Intention
Michael Schulz, University of Cologne
Consumer Responses to Premium Framing: Better to Offer the Target Product as a Free Gift?
Maggie Wenjing Liu, Tsinghua University
Lu Yang, Tsinghua University
Yuhuang Zheng, Tsinghua University
Time-insensitive Budget Tracking: Nudging Consumers to Spread out Spending over Time
Liang Huang, University of Arizona, USA
Anastasiya Pocheptsova Ghosh, University of Arizona, USA