The Effect of Power Distance Belief and Status Demotion in Hierarchical Loyalty Programs
This research investigates the role of cultural orientation in affecting loyalty intention towards loyalty programs after status demotion. Based on social identity theory, we found that consumers with high (vs. low) power distance belief experience more social identity threat after status demotion, which in turn causes extremely low loyalty intention.
Huachao Gao and Yinlong Zhang (2015) ,"The Effect of Power Distance Belief and Status Demotion in Hierarchical Loyalty Programs", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 529-530.
Huachao Gao, University of Texas at San Antonio, USA
Yinlong Zhang, University of Texas at San Antonio, USA
NA - Advances in Consumer Research Volume 43 | 2015
Cheating Your Self: Diagnostic Self-Deceptive Cheating for Intrinsic Rewards
Sara Loughran Dommer, Georgia Tech, USA
Nicole Marie Coleman, University of Pittsburgh, USA
Changes in Environment Restore Self-Control
Nicole Mead, University of Melbourne, Australia
Jonathan Levav, Stanford University, USA
D12. Future Decisions and Temporal Contiguity Cues: When Absence of Temporal Contiguity Cues Increases Online Reviews’ Persuasiveness.
Francesco Zanibellato, Ca' Foscari University, Venice, Italy