Willingness to Eat Insects As Food Is Predicted By Disgust Sensitivity and Cooking

Eating insects is one solution to the problem of feeding an increasing world population. However, Western consumers perceive eating insects as disgusting. Priming consumers to think about the process of cooking as transformative makes people more willing to eat insects, but only for individuals with low sensitivity to animal-reminder disgust.


Eric Hamerman (2015) ,"Willingness to Eat Insects As Food Is Predicted By Disgust Sensitivity and Cooking", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 787-787.


Eric Hamerman, Iona College, USA


NA - Advances in Consumer Research Volume 43 | 2015

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