How to Inspire Experts: a Goal-Systemic Perspective on Inspiration

This research merges the conceptualization of inspiration with goal systems theory to analyze the effect of novelty on inspiration for experts and non-experts in the context of physical exercising. The results indicate that the effect of novelty depends on the interplay of the content (goals vs. means) with participants’ expertise.


Tim Boettger (2015) ,"How to Inspire Experts: a Goal-Systemic Perspective on Inspiration", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 777-777.


Tim Boettger, University of St. Gallen, Switzerland


NA - Advances in Consumer Research Volume 43 | 2015

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