How to Inspire Experts: a Goal-Systemic Perspective on Inspiration
This research merges the conceptualization of inspiration with goal systems theory to analyze the effect of novelty on inspiration for experts and non-experts in the context of physical exercising. The results indicate that the effect of novelty depends on the interplay of the content (goals vs. means) with participants’ expertise.
Tim Boettger (2015) ,"How to Inspire Experts: a Goal-Systemic Perspective on Inspiration", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 777-777.
Tim Boettger, University of St. Gallen, Switzerland
NA - Advances in Consumer Research Volume 43 | 2015
Brands as Mediators: A Research Agenda
Philipp K. Wegerer, University of Innsbruck, Austria
I5. Take That Mirror Away From me! Clothing Consumption by the Elderly and the Self-identity of the Young
Daniela Ferreira, Federal University of Rio de Janeiro
Unintended Customer Consequences of Corporate Lobbying
Gautham Vadakkepatt, George Mason University
Kelly Martin, Colorado State University
Neeru Paharia, Georgetown University, USA
Sandeep Arora, University of Manitoba, Canada