How to Inspire Experts: a Goal-Systemic Perspective on Inspiration

This research merges the conceptualization of inspiration with goal systems theory to analyze the effect of novelty on inspiration for experts and non-experts in the context of physical exercising. The results indicate that the effect of novelty depends on the interplay of the content (goals vs. means) with participants’ expertise.



Citation:

Tim Boettger (2015) ,"How to Inspire Experts: a Goal-Systemic Perspective on Inspiration", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 777-777.

Authors

Tim Boettger, University of St. Gallen, Switzerland



Volume

NA - Advances in Consumer Research Volume 43 | 2015



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