Agentic and Communal Motivations For Philanthropy

This research explores what role agentic and communal orientations play in philanthropic behavior. We found an interaction of the appeal and agentic/communal orientation with simple effects demonstrating that people high on the communal end of the scale gave more when the appeal mentioned accountability.



Citation:

Sara Penner and Kelley Main (2015) ,"Agentic and Communal Motivations For Philanthropy", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 801-801.

Authors

Sara Penner, University of Manitoba, Canada
Kelley Main, University of Manitoba, Canada



Volume

NA - Advances in Consumer Research Volume 43 | 2015



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