Bad Blood and Tender Nomadics:The Returns of Poetic Brutality

This article liberates the possibility of poetics in the research of consumer and idea behavior. It proposes the concept of poetic brutality, and advances connections for the returns of poetics in ten themes. True to its generative nature, it performs a novel progression from pre-inventive insight generation to structured ideation.


Roel Wijland (2015) ,"Bad Blood and Tender Nomadics:The Returns of Poetic Brutality", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 433-437.


Roel Wijland, University of Otago, New Zealand


NA - Advances in Consumer Research Volume 43 | 2015

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