The Impact of the Intrinsic Construal Level of Unhealthy Behaviors on the Effectiveness of Warning Messages: the Role of Unitosity and Numerosity

This research investigates how unhealthy behaviors highlighted in warning messages can induce different mindsets. Two studies demonstrate that when a warning message highlights a concrete (abstract) unhealthy behavior, framing the message in terms of numbers (units) is more effective. Effects are explained by the potential match with numerosity/unitosity effects.



Citation:

Cristobal Barra and Mitch Murdock (2015) ,"The Impact of the Intrinsic Construal Level of Unhealthy Behaviors on the Effectiveness of Warning Messages: the Role of Unitosity and Numerosity", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 776-776.

Authors

Cristobal Barra, University of Chile, Chile
Mitch Murdock, University of South Carolina, USA



Volume

NA - Advances in Consumer Research Volume 43 | 2015



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