Designing a Sharing Economy Through the Process of Market Empathization

Building on the sociology of empathy and an institutional analysis of the ridesharing company Uber, this paper introduces market empathization as a process through which “a cultural good” is repositioned from the institutional domain to the domain of individual empathy and a sharing market is established.


Markus Giesler, Ela Veresiu, and Anton Siebert (2015) ,"Designing a Sharing Economy Through the Process of Market Empathization", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 152-156.


Markus Giesler, York University, Canada
Ela Veresiu, Witten/Herdecke University, Germany
Anton Siebert, Witten/Herdecke University, Germany


NA - Advances in Consumer Research Volume 43 | 2015

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