Designing a Sharing Economy Through the Process of Market Empathization

Building on the sociology of empathy and an institutional analysis of the ridesharing company Uber, this paper introduces market empathization as a process through which “a cultural good” is repositioned from the institutional domain to the domain of individual empathy and a sharing market is established.



Citation:

Markus Giesler, Ela Veresiu, and Anton Siebert (2015) ,"Designing a Sharing Economy Through the Process of Market Empathization", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 152-156.

Authors

Markus Giesler, York University, Canada
Ela Veresiu, Witten/Herdecke University, Germany
Anton Siebert, Witten/Herdecke University, Germany



Volume

NA - Advances in Consumer Research Volume 43 | 2015



Share Proceeding

Featured papers

See More

Featured

Asymmetry in Susceptibility to Fake News due to Political Orientation

Hyerin Han, University of Minnesota, USA
Ryan Wang, University of Minnesota, USA
Akshay Rao, University of Minnesota, USA

Read More

Featured

Attentional Breadth Affects In-store Exploration and Unplanned Purchasing

Mathias Clemens Streicher, University of Innsbruck, Austria
Zachary Estes, Bocconi University, Italy
Oliver B. Büttner, University of Duisburg-Essen

Read More

Featured

J12. The Influence of Pet-Ownership on Consumer Behavior

Lei Jia, Ohio State University, USA
Xiaojing Yang, University of Wisconsin - Milwaukee, USA
Yuwei Jiang, Hong Kong Polytechic University

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.