The Downside of Winning: Self-Regulatory Consequences of Competitive Standing

Competition is prevalent in our everyday lives. This research adopts a longitudinal perspective to explore the dynamic self-regulatory effects of competitive standing. Four experiments show that being ahead can both enhance and detract from subsequent self-regulation effort, depending on the stage in the competition.



Citation:

Szu-Chi Huang and Jordan Etkin (2015) ,"The Downside of Winning: Self-Regulatory Consequences of Competitive Standing ", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 68-73.

Authors

Szu-Chi Huang, Stanford University, USA
Jordan Etkin, Duke University, USA



Volume

NA - Advances in Consumer Research Volume 43 | 2015



Share Proceeding

Featured papers

See More

Featured

D10. It's Meant for Me: When Serendipity Increases Word-of-Mouth

Colleen Patricia Kirk, New York Institute of Technology
Joann Peck, University of Wisconsin - Madison, USA
Claire Hart, University of South Hampton, UK
Constantine Sedikides, University of South Hampton, UK

Read More

Featured

Surprise! The Positive Impact of Uncertainty on the Evaluation of Experiential Purchases

Iñigo Gallo, IESE Business School
LILY JAMPOL, Queen Mary University of London
Alberto Rampullo, IESE Business School
Thomas Gilovich, Cornell University, USA

Read More

Featured

In Pursuit of Imperfection: How Flawed Products Can Reveal Valuable Process Information

Erin P Carter, University of Maine
Peter McGraw, University of Colorado, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.