Persuasion By Proxy: Vicarious Self-Control Use Increases Decision Compliance

Self-control processes are typically studied within individuals, yet acts of self-control often occur in social settings such as group meals or shopping trips. Here, mental connection between people is shown to promote vicarious depletion of self-control as expressed through decreased persuasion resistance and increased compliance with requests and advertisements.


Joshua Ackerman (2015) ,"Persuasion By Proxy: Vicarious Self-Control Use Increases Decision Compliance", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 68-73.


Joshua Ackerman, University of Michigan, USA


NA - Advances in Consumer Research Volume 43 | 2015

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