How Sense of Power Influences Generation of Online Advice

Does the internet enable powerful consumers to act pro-socially while satisfying their need for power? In four studies, we demonstrate that sense of power facilitates on-line advice generation, that need for power moderates this effect, and that the availability of others’ opinions weakens it.



Citation:

Inbal Stockheim, Shai Danziger, and Liat Levontin (2015) ,"How Sense of Power Influences Generation of Online Advice", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 808-808.

Authors

Inbal Stockheim, Tel Aviv University, Israel
Shai Danziger, Tel Aviv University, Israel
Liat Levontin, Technion University, Israel



Volume

NA - Advances in Consumer Research Volume 43 | 2015



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