Social Networking Sites and Expatriates’ Transition: a Key Resource in a Learning Process

This research situates social networking sites (SNSs) among other learning modes to distinguish SNSs’ as a key resource for expatriates’ adjustment. Using qualitative data, it explores how SNSs’ characteristics enable both expatriates’ learning of cultural, social, and consumer competencies, and expatriate communities playing their teaching role on a larger scale.


Laetitia Mimoun and Tina Lowrey (2015) ,"Social Networking Sites and Expatriates’ Transition: a Key Resource in a Learning Process", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 798-798.


Laetitia Mimoun, HEC Paris, France
Tina Lowrey, HEC Paris, France


NA - Advances in Consumer Research Volume 43 | 2015

Share Proceeding

Featured papers

See More


Thank You = Trust Me: When Gratitude Expressions Help Promote New Products

Maria Ng, University of Houston, USA
Dejun Tony Kong, University of Houston, USA
Vanessa Patrick, University of Houston, USA

Read More


When People Stop Being Nice and Start Getting “Real”: Use of Identity Labels for Stigmatized Groups

Esther Uduehi, University of Pennsylvania, USA
Americus Reed, University of Pennsylvania, USA

Read More


Q7. Desire in Performed Consumption: Examining the Case of Korean Beauty Vlogging

Marie-Eve Jodoin, HEC Montreal, Canada
Marie-Agnès Parmentier, HEC Montreal, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.