Where Are All the Black Women? a Look Inside the Misrepresentation and Underrepresentation of Black Women in Modern Marketing Campaigns
Black women have been misrepresented and underrepresented in marketing campaigns, advertisements, and agendas. The objective of this research is to analyze the roots and causes of this phenomenon and how can this lack of representation be corrected. A focus group study was conducted.
Alexandria Clark and Na Xiao (2015) ,"Where Are All the Black Women? a Look Inside the Misrepresentation and Underrepresentation of Black Women in Modern Marketing Campaigns", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 782-782.
Alexandria Clark, Claflin University, USA
Na Xiao, Laurentian University, Canada
NA - Advances in Consumer Research Volume 43 | 2015
The Pleasure of Being Right (Even When the World Is Bad)
Carey K. Morewedge, Boston University, USA
Janna Russmann, University of Cologne
Danica Mijovic-Prelec, Massachusetts Institute of Technology, USA
Drazen Prelec, Massachusetts Institute of Technology, USA
Show Me More! Powerlessness Drives Variety Seeking
Wangshuai Wang, Shanghai University of International Business and Economics
Raj Raghunathan, University of Texas at Austin, USA
Dinesh Gauri, University of Arkansas, USA
Identity Threats, Compensatory Consumption and Working Memory Capacity: When and Why Feeling Threatened Leads to Heightened Evaluations of Identity-Relevant Products