Go Green Or Go God? Religiosity Reduces Pro-Environmental Behaviors

Contrary to the belief that religiosity promotes prosocial behavior, we show that religious individuals demonstrate less prosocial behavior in a domain that requires individuals’ behavioral change: pro-environmental behaviors. Consistent with the proposed underlying mechanism, these effects are mediated by sense of control (measured and manipulated) and moderated by types of God images.


Frank Cabano, Ahreum Maeng, and Sanjay Mishra (2015) ,"Go Green Or Go God? Religiosity Reduces Pro-Environmental Behaviors", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 471-475.


Frank Cabano, University of Kansas, USA
Ahreum Maeng, University of Kansas, USA
Sanjay Mishra, University of Kansas, USA


NA - Advances in Consumer Research Volume 43 | 2015

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