Go Green Or Go God? Religiosity Reduces Pro-Environmental Behaviors

Contrary to the belief that religiosity promotes prosocial behavior, we show that religious individuals demonstrate less prosocial behavior in a domain that requires individuals’ behavioral change: pro-environmental behaviors. Consistent with the proposed underlying mechanism, these effects are mediated by sense of control (measured and manipulated) and moderated by types of God images.



Citation:

Frank Cabano, Ahreum Maeng, and Sanjay Mishra (2015) ,"Go Green Or Go God? Religiosity Reduces Pro-Environmental Behaviors", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 471-475.

Authors

Frank Cabano, University of Kansas, USA
Ahreum Maeng, University of Kansas, USA
Sanjay Mishra, University of Kansas, USA



Volume

NA - Advances in Consumer Research Volume 43 | 2015



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