Shame and Consumption of Counterfeit Products
We investigate the relationship between shame and consumption of counterfeit products to test six hypotheses. Initial results show that there is a significant effect from perceived social risk on shame, and the cost–benefit analysis moderates the relationship between anticipation of shame and purchase intention.
Pamela Ribeiro and Delane Botelho (2015) ,"Shame and Consumption of Counterfeit Products", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 804-804.
Pamela Ribeiro, EAESP-FGV Brazil
Delane Botelho, EAESP-FGV Brazil
NA - Advances in Consumer Research Volume 43 | 2015
Love is Blind: How Sensory Liking Impacts Perceptions of Unbranded Products
Jennifer L Stoner, University of North Dakota
Maria A Rodas, University of Minnesota, USA
Assuming Ordinality: Best-to-Worst Inferences in Vertical Lists
Mathew S. Isaac, Seattle University
SHAILENDRA PRATAP JAIN, University of Washington, USA
Asymmetry in Susceptibility to Fake News due to Political Orientation
Hyerin Han, University of Minnesota, USA
Ryan Wang, University of Minnesota, USA
Akshay Rao, University of Minnesota, USA