The Cost of Quantification: Measurement Undermines Intrinsic Enjoyment

From sleep and energy use to exercise and health, people have access to more information about their behavior than ever before. But might such measurement have unintended negative consequences? This research demonstrates that while measurement increases how much of an activity people do, it simultaneously undermines intrinsic enjoyment.


Jordan Etkin and Jonah Berger (2015) ,"The Cost of Quantification: Measurement Undermines Intrinsic Enjoyment ", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 62-67.


Jordan Etkin, Duke University, USA
Jonah Berger, University of Pennsylvania, USA


NA - Advances in Consumer Research Volume 43 | 2015

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