Curiosity Kills the Cat
Curiosity is one of the most deeply-rooted human (and feline?) tendencies. Through a series of experiments, we show that curiosity and the desire to resolve it can be so strong that curious individuals will seek information which they know will not bring them benefits, but rather will bring them misery.
Christopher Hsee and Bowen Ruan (2015) ,"Curiosity Kills the Cat", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 62-67.
Christopher Hsee, University of Chicago, USA
Bowen Ruan, University of Wisconsin - Madison, USA
NA - Advances in Consumer Research Volume 43 | 2015
J2. Consistence vs. Variety: The Effect of Temporal Orientation on Variety Seeking
YUAN ZHANG, Xiamen University
SHAOQING ZHANG, Quanzhou Normal University
Meaningfulness in New Products: Conceptualization and Measurement
Maria Sääksjärvi, Delft University of Technology, The Netherlands
Katarina Hellén, Univeristy of Vaasa
Consumer Perceptions of Environmental ‘Win-Wins’
Tamar Makov, Yale University, USA
George Newman, Yale University, USA