Inspired to Create: How Awe Enhances Openness to Learning and Desire For Experiential Creation
What spurs people to learn and create? Exploration and learning are considered fundamental human drives, and yet consumers are well-known for their cognitive miserliness. However, we predicted and found that feeling awe (vs. happiness or neutrality) enhances people’s openness to learning, thereby increasing their desire to partake in experiential creation.
Melanie Rudd and Kathleen Vohs (2015) ,"Inspired to Create: How Awe Enhances Openness to Learning and Desire For Experiential Creation", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 62-67.
Melanie Rudd, University of Houston, USA
Kathleen Vohs, University of Minnesota, USA
NA - Advances in Consumer Research Volume 43 | 2015
When Humans Consume Humanlike Animals: Anthropomorphism, Power, and Cruelty-free Consumption
Ji Myoung Danny Kim, University at Buffalo
Sunyee Yoon, University at Buffalo
Accounting For Gains From Discounted Credit
Andong Cheng, University of Delaware, USA
Ernest Baskin, Yale University, USA
E5. Volunteer Motivations for Direct versus Indirect Service
Abigail Schneider, Regis University
Eric Hamerman, Iona College