Reciprocation Anxiety: on the Development, Validation, and Use of the “Reciprocation Anxiety Scale”(Ras)

This study proposed the construct of reciprocation anxiety and operationalized it along three dimensions: reciprocation sensitivity, reciprocation avoidance, and distress. We described the development of Reciprocation Anxiety Scale and provided experimental evidence that people scored higher on reciprocation anxiety scale tend to return more money in the trust game.


Li Gu, Wenwen Xie, and Xinyue Zhou (2015) ,"Reciprocation Anxiety: on the Development, Validation, and Use of the “Reciprocation Anxiety Scale”(Ras)", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 787-787.


Li Gu, Sun Yat-sen University,China
Wenwen Xie, Sun Yat-sen University,China
Xinyue Zhou, Sun Yat-sen University,China


NA - Advances in Consumer Research Volume 43 | 2015

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