Feeling Like an Expert: Subjective Expertise and Consumption Enjoyment

This research examines the impact of subjective expertise on evaluations. We find that subjective expertise affects enjoyment through personal identity, perceived understanding, and increased engagement, and that these factors are moderated by the perceived quality of the consumption items. This effect varies across types of enjoyment and changes behaviors.



Citation:

Troy H. Campbell and Dan Ariely (2015) ,"Feeling Like an Expert: Subjective Expertise and Consumption Enjoyment", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 239-243.

Authors

Troy H. Campbell, University of Oregon, USA
Dan Ariely, Duke University, USA



Volume

NA - Advances in Consumer Research Volume 43 | 2015



Share Proceeding

Featured papers

See More

Featured

Guilt Undermines Consumer Willingness to Buy More Meaningful Time

Ashley V. Whillans, Harvard Business School, USA
Elizabeth W. Dunn, University of British Columbia, Canada

Read More

Featured

Time and Space for Robots and AI

Marat Bakpayev, University of Minnesota Duluth, USA

Read More

Featured

I11. Self-Presentation in the Mating Market: The Influence of Gender and Sexual Orientation on Profiles on Tinder and Grindr

Chaim Kuhnreich, Concordia University, Canada
Lilian Carvalho, FGV/EAESP
Gad Saad, Concordia University, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.