Feeling Like an Expert: Subjective Expertise and Consumption Enjoyment

This research examines the impact of subjective expertise on evaluations. We find that subjective expertise affects enjoyment through personal identity, perceived understanding, and increased engagement, and that these factors are moderated by the perceived quality of the consumption items. This effect varies across types of enjoyment and changes behaviors.



Citation:

Troy H. Campbell and Dan Ariely (2015) ,"Feeling Like an Expert: Subjective Expertise and Consumption Enjoyment", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 239-243.

Authors

Troy H. Campbell, University of Oregon, USA
Dan Ariely, Duke University, USA



Volume

NA - Advances in Consumer Research Volume 43 | 2015



Share Proceeding

Featured papers

See More

Featured

Too Much of a Good Thing? Consumer Response to Changes in Brand Essence

Tarje Gaustad, Kristiania University College
Bendik Samuelsen, BI Norwegian Business School
Luk Warlop, Norwegian School of Management, Norway
Gavan Fitzsimons, Duke University, USA

Read More

Featured

Understanding the Role of Gifts in Managing Marriage and Family Relations: The Case of the Male Phoenix in China

Jia Cong, Lancaster University, UK
Xin Zhao, Lancaster University, UK
Chihling Liu, Lancaster University, UK

Read More

Featured

The Effect of Identity Conflict on Price Sensitivity

Huachao Gao, University of Victoria
Yinlong Zhang, University of Texas at San Antonio, USA
Vikas Mittal, Rice University, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.