Modes of Enjoyment For Multifaceted Experiences

This research examines how the processing style of multifaceted experiences affects evaluations. When using a constructive mode (seeing components as interwoven), evaluations are greater than either of the individual components. However, when using a deconstructive mode (seeing components independently), evaluations are lower than that of the most liked component.



Citation:

Michael C. Covey and Joseph P. Redden (2015) ,"Modes of Enjoyment For Multifaceted Experiences", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 239-243.

Authors

Michael C. Covey, University of Minnesota, USA
Joseph P. Redden, University of Minnesota, USA



Volume

NA - Advances in Consumer Research Volume 43 | 2015



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