Questioning the End Effect: Endings Do Not Inherently Have a Disproportionate Impact on Evaluations of Experiences
This research re-examines the end effect, which suggests that people’s retrospective evaluations are disproportionately influenced by the end of the experience. We demonstrate that episodes do not disproportionately affect evaluations simply because they occur at the end. Instead, end effects exist only when additional conditions are met.
Stephanie M. Tully and Tom Meyvis (2015) ,"Questioning the End Effect: Endings Do Not Inherently Have a Disproportionate Impact on Evaluations of Experiences", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 239-243.
Stephanie M. Tully, University of Southern California, USA
Tom Meyvis, New York University, USA
NA - Advances in Consumer Research Volume 43 | 2015
Testing Theories of Goal Progress within Online Learning
Tong Lu, University of Pennsylvania, USA
Eric Bradlow, University of Pennsylvania, USA
Wesley Hutchinson, University of Pennsylvania, USA
Material Gifts as Relationship Mnemonics: Why More Material Gifts Are Given Than Wanted?
Adelle Xue Yang, National University of Singapore, Singapore
Minjung Koo, Sungkyunkwan University
JAEWON HWANG, Sejong University
Understanding Trust Formation in Peer-to-peer Social Commerce
Lena Cavusoglu, Portland State University
Deniz Atik, University of Texas Rio Grande Valley, USA