Towards a Comprehensive Understanding of Attention Bias in Choice Process
Process tracing research has established an attention bias—the chosen option is looked at more during the choice process with conflicting views on when the attention bias emerges. Using eye tracking methodology, the current project demonstrates when and how the attention bias emerges under a three-stage choice process framework.
Yi Li and Selin Atalay (2015) ,"Towards a Comprehensive Understanding of Attention Bias in Choice Process", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 796-796.
Yi Li, HEC Paris, France
Selin Atalay, Frankfurt School of Finance and Management, Germany
NA - Advances in Consumer Research Volume 43 | 2015
A Phenomenological Examination of Internet Addiction: Insights from Entanglement Theory
Mohammadali Zolfagharian, Bowling Green State University
Atefeh Yazdanparast, University of Evansville
Reto Felix, University of Texas Rio Grande Valley, USA
When Perceiving Oneself as a Spender Increases Saving
Emily Garbinsky, University of Notre Dame, USA
Nicole Mead, University of Melbourne, Australia
N14. The Bright Side of Sadness: How Mood Affects Goal Initiation
Yunqing Chen, Chinese University of Hong Kong, China
Leilei Gao, Chinese University of Hong Kong, China