Self and the World: Implicit Self-Theory and Biased Motivation in Human Judgment and Decision Making

We propose that entity theorists are likely to pursue efficiency of judgments. As such, they easily make quick judgments from a small sample of information. In contrast, incremental theorists are likely to pursue accuracy of judgments, such that they “hesitate” to make judgments until they collect more information.



Citation:

Jaehwan Kwon and Dhananjay Nayakankuppam (2015) ,"Self and the World: Implicit Self-Theory and Biased Motivation in Human Judgment and Decision Making", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 34-39.

Authors

Jaehwan Kwon, Baylor University
Dhananjay Nayakankuppam, University of Iowa, USA



Volume

NA - Advances in Consumer Research Volume 43 | 2015



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