Knowing Your Role: the Effect of Reputation Signals on Participation Intentions

Reputation signals high in role clarity generate greater participation intentions than low role clarity signals, mediated by feelings of connectedness (Study 1a/b). New users are particularly motivated by high role clarity signals (Study 2). Low community endurance attenuates the effect (Study 3) and face-to-face interaction mitigates the effect (Study 4).


Sara Hanson, Lan Jiang, and Darren Dahl (2015) ,"Knowing Your Role: the Effect of Reputation Signals on Participation Intentions", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 550-551.


Sara Hanson, University of Oregon, USA
Lan Jiang, City University of Hong Kong, China
Darren Dahl, University of British Columbia, Canada


NA - Advances in Consumer Research Volume 43 | 2015

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