Finding Vs. Receiving: How Content Acquisition Affects Sharing
Four studies show that how people acquire content affects whether they share it. Relative to receiving content from others, when people find content themselves, they are less sensitive to content quality and characteristics of the content itself (e.g., how interesting it is) have less of an impact on sharing.
Zoey Chen and Jonah Berger (2015) ,"Finding Vs. Receiving: How Content Acquisition Affects Sharing", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 28-33.
Zoey Chen, University of Miami, USA
Jonah Berger, University of Pennsylvania, USA
NA - Advances in Consumer Research Volume 43 | 2015
‘But Screw the Little People, Right?’ Case of the Commercialization of Reward-Based Crowdfunding
Natalia Drozdova, Norwegian School of Economics and Business Administration, Norway
G2. You Run When Time Flies: Time Metaphors Affect Inferences from the Speed of Time
N. Alican Mecit, HEC Paris, France
L. J. Shrum, HEC Paris, France
tina m. lowrey, HEC Paris, France
Changes in Environment Restore Self-Control
Nicole Mead, University of Melbourne, Australia
Jonathan Levav, Stanford University, USA