Finding Vs. Receiving: How Content Acquisition Affects Sharing
Four studies show that how people acquire content affects whether they share it. Relative to receiving content from others, when people find content themselves, they are less sensitive to content quality and characteristics of the content itself (e.g., how interesting it is) have less of an impact on sharing.
Zoey Chen and Jonah Berger (2015) ,"Finding Vs. Receiving: How Content Acquisition Affects Sharing", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 28-33.
Zoey Chen, University of Miami, USA
Jonah Berger, University of Pennsylvania, USA
NA - Advances in Consumer Research Volume 43 | 2015
I4. Pink Tax: Are Some Marketing Practices Discriminatory?
Andrea Rochelle Bennett, University of North Texas
Audhesh Paswan, University of North Texas
Kate Goins, University of North Texas
D10. It's Meant for Me: When Serendipity Increases Word-of-Mouth
Colleen Patricia Kirk, New York Institute of Technology
Joann Peck, University of Wisconsin - Madison, USA
Claire Hart, University of South Hampton, UK
Constantine Sedikides, University of South Hampton, UK
The Effect of Bariatric Surgery on Delay Discounting for Food and Money: A Longitudinal Study
Ratnalekha Venkata Naga Viswanadham, INSEAD, France
Hilke Plassmann, INSEAD, France
Yann Cornil, University of British Columbia, Canada
Pierre Chandon, INSEAD, France