The Intensification Effect: Increasing Perceived Repetition Reduces Adaptation When Attending to Distinguishing Aspects

We clarify the role of perceived repetition in hedonic adaptation, by demonstrating that enhancing perceived repetition intensifies consumers' reactions to the aspects they attend to. Four lab experiments show that increasing perceived repetition increases (vs. reduces) adaptation when consumers attend to the non-distinguishing (vs. distinguishing) aspects of their experiences.



Citation:

Nükhet Agar and Baler Bilgin (2015) ,"The Intensification Effect: Increasing Perceived Repetition Reduces Adaptation When Attending to Distinguishing Aspects", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 446-447.

Authors

Nükhet Agar, Koc University, Turkey
Baler Bilgin, Koc University, Turkey



Volume

NA - Advances in Consumer Research Volume 43 | 2015



Share Proceeding

Featured papers

See More

Featured

M7. The Mixed Effects of Nostalgia on Consumer Switching Behavior

Zhongqiang (Tak) Huang, University of Hong Kong
Xun (Irene) Huang, Nanyang Technological University, Singapore
Yuwei Jiang, Hong Kong Polytechic University

Read More

Featured

Approach and Loss Aversion: Consumer Responses to Approaching and Receding Stimuli in Advertising

Lana Mulier, Ghent University, Belgium
Iris Vermeir, Ghent University, Belgium
Hendrik Slabbinck, Ghent University, Belgium

Read More

Featured

How Passive Form Messages in CSR Advertisement Improve Consumer Reaction to the Campaign

Taehoon Park, University of South Carolina, USA
Anastasiya Pocheptsova Ghosh, University of Arizona, USA
Elise Chandon Ince, University of South Carolina, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.