Regain Attention With Brightness: Effects of Jealousy on Preferences For Brightly Colored Products

Three studies showed that jealousy can induce a desire to gain attention from one’s partner, which activates a “competition for attention” mindset that influences behaviors in unrelated consumption situation. This effect only occurs when consumers have the opportunity to own the products rather than simply viewing them.



Citation:

Xun (Irene) Huang, Ping Dong, and Robert S. Wyer (2015) ,"Regain Attention With Brightness: Effects of Jealousy on Preferences For Brightly Colored Products", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 562-563.

Authors

Xun (Irene) Huang, Sun Yat-sen University, China
Ping Dong, University of Toronto, Canada
Robert S. Wyer, The Chinese University of Hong Kong, China



Volume

NA - Advances in Consumer Research Volume 43 | 2015



Share Proceeding

Featured papers

See More

Featured

Shades of Rejections: The Effect of Rejection Frames on Commitment to Choice

Jen H. Park, Stanford University, USA
Itamar Simonson, Stanford University, USA

Read More

Featured

P7. Consumer Evaluations of Sale Prices: The Role of the Spatial Representation of Time

Yaeeun Kim, Temple University, USA
Joydeep Srivastava, Temple University, USA

Read More

Featured

How Categories Transform Markets through Non-Collective, Non-Strategic Collaboration

Pierre-Yann Dolbec, Concordia University, Canada
Shanze Khan, Concordia University, Canada

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.