Regain Attention With Brightness: Effects of Jealousy on Preferences For Brightly Colored Products
Three studies showed that jealousy can induce a desire to gain attention from one’s partner, which activates a “competition for attention” mindset that influences behaviors in unrelated consumption situation. This effect only occurs when consumers have the opportunity to own the products rather than simply viewing them.
Xun (Irene) Huang, Ping Dong, and Robert S. Wyer (2015) ,"Regain Attention With Brightness: Effects of Jealousy on Preferences For Brightly Colored Products", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 562-563.
Xun (Irene) Huang, Sun Yat-sen University, China
Ping Dong, University of Toronto, Canada
Robert S. Wyer, The Chinese University of Hong Kong, China
NA - Advances in Consumer Research Volume 43 | 2015
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Itamar Simonson, Stanford University, USA
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Joydeep Srivastava, Temple University, USA
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