Don’T Surprise Me: the Effects of Social Exclusion on Uncertainty Intolerance

Three experiments showed that socially excluded consumers exhibit a less favorable attitude toward product or service options involving uncertainty, compared with consumers who feel socially included. Moreover, this effect of exclusion on uncertainty intolerance is mediated by a need for control.



Citation:

Linying FAN and Yuwei JIANG (2015) ,"Don’T Surprise Me: the Effects of Social Exclusion on Uncertainty Intolerance", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 785-785.

Authors

Linying FAN, Hong Kong Polytechnic University, Hong Kong
Yuwei JIANG, Hong Kong Polytechnic University, Hong Kong



Volume

NA - Advances in Consumer Research Volume 43 | 2015



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