Effects of Ego Depletion on Information Search and Product Assessment

Three experimental studies show that depleted individuals make more favorable product evaluations than non-depleted individuals when searched information is negative. Even when alerted of their condition, depleted individuals did not adjust their product evaluations. Perceived information sufficiency was shown to mediate the influence of ego depletion on product evaluation.



Citation:

José Mauro Hernandez and Frank Kardes (2015) ,"Effects of Ego Depletion on Information Search and Product Assessment", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 788-788.

Authors

José Mauro Hernandez, Centro Universitário da FEI, Brazil
Frank Kardes, University of Cincinnati, USA



Volume

NA - Advances in Consumer Research Volume 43 | 2015



Share Proceeding

Featured papers

See More

Featured

More Than Meets the Eye: The Influence of Tableware Aesthetics on Food Consumption

Chi Pham, UNSW Sydney
Nitika Garg, University of New South Wales

Read More

Featured

Consuming Time-Space Imaginations: Bakhtin’s Chronotope on Robots and Artificial Intelligence

Marat Bakpayev, University of Minnesota Duluth, USA
Alima Yesmukanova, KIMEP University

Read More

Featured

Always Trust in Your Friends? Cross-cultural Effects of Review Source and Incentives on Trustworthiness

Dionysius Ang, Leeds University Business School

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.