Effects of Ego Depletion on Information Search and Product Assessment

Three experimental studies show that depleted individuals make more favorable product evaluations than non-depleted individuals when searched information is negative. Even when alerted of their condition, depleted individuals did not adjust their product evaluations. Perceived information sufficiency was shown to mediate the influence of ego depletion on product evaluation.


José Mauro Hernandez and Frank Kardes (2015) ,"Effects of Ego Depletion on Information Search and Product Assessment", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 788-788.


José Mauro Hernandez, Centro Universitário da FEI, Brazil
Frank Kardes, University of Cincinnati, USA


NA - Advances in Consumer Research Volume 43 | 2015

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