When Do Partitioned Prices Increase Demand? Meta-Analytic and Experimental Evidence
Our meta-analysis of partitioned pricing research examines 149 observations from 43 studies. The perceived surcharge benefit and typicality of partitioning the surcharge are robust moderators of the effect of partitioned pricing on consumer demand. A follow-up experiment shows a more positive effect of partitioning for typical than for atypical surcharges.
Ajay Abraham and Rebecca Hamilton (2015) ,"When Do Partitioned Prices Increase Demand? Meta-Analytic and Experimental Evidence", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 443-444.
Ajay Abraham, Seattle University, USA
Rebecca Hamilton, Georgetown University, USA
NA - Advances in Consumer Research Volume 43 | 2015
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