Two Facets of Narcissism and Compulsive Buying

Although recent psychology research indicates that overt and covert narcissism are distinct facets of narcissism, the association between covert narcissism and compulsive buying has not been recognized. In this study, we simultaneously investigated the association between covert narcissism vis-à-vis overt narcissism and compulsive buying.



Citation:

Sunghwan Yi and Roisin O'Connor (2015) ,"Two Facets of Narcissism and Compulsive Buying ", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 815-815.

Authors

Sunghwan Yi, University of Guelph, Canada
Roisin O'Connor, Dalhousie University, Canada



Volume

NA - Advances in Consumer Research Volume 43 | 2015



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