Do Response Time Measures of Gambling-Related Cognitions Predict Gambling Behaviour?

Implicit measures of cognition are most useful for predicting addictive consumption behaviors that are hard to resist. In this study, we assessed the extent to which response time measures of reward and relief outcome expectancies associated with gambling predict gambling behavior.


Sunghwan Yi, Sherry H. Stewart, and Melissa Stewart (2015) ,"Do Response Time Measures of Gambling-Related Cognitions Predict Gambling Behaviour?", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 815-815.


Sunghwan Yi, University of Guelph, Canada
Sherry H. Stewart, Dalhousie University, Canada
Melissa Stewart, Dalhousie University, Canada


NA - Advances in Consumer Research Volume 43 | 2015

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