Do Response Time Measures of Gambling-Related Cognitions Predict Gambling Behaviour?
Implicit measures of cognition are most useful for predicting addictive consumption behaviors that are hard to resist. In this study, we assessed the extent to which response time measures of reward and relief outcome expectancies associated with gambling predict gambling behavior.
Sunghwan Yi, Sherry H. Stewart, and Melissa Stewart (2015) ,"Do Response Time Measures of Gambling-Related Cognitions Predict Gambling Behaviour?", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 815-815.
Sunghwan Yi, University of Guelph, Canada
Sherry H. Stewart, Dalhousie University, Canada
Melissa Stewart, Dalhousie University, Canada
NA - Advances in Consumer Research Volume 43 | 2015
How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities
Mansur Khamitov, Nanyang Technological University, Singapore
Xin (Shane) Wang, Western University, Canada
Matthew Thomson, Western University, Canada
Exploring the Intersection of Digital Virtual Consumption and Family Rituals
Linda Tuncay Zayer, Loyola University Chicago, USA
Jenna Drenten, Loyola University Chicago, USA
When Negative Observations Broaden Generalization of Product Attributes to Novel Products
Rui Chen, Tarleton State University
Marcus Cunha Jr., University of Georgia, USA