Antiservce and Healthcare Consumers: a Tale of Two Environments

Most consumer behavior researchers and service marketing scholars believe that business firms seek to establish and maintain positive and long-lasting relationships with consumers. This perspective holds for many exchange relationships, but studies demonstrate that an antiservice mentality is more widespread than previously recognized, greatly impacting consumption and quality of life.



Citation:

Paul Hill and Ron Hill (2015) ,"Antiservce and Healthcare Consumers: a Tale of Two Environments", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 555-556.

Authors

Paul Hill, Dartmouth-Hitchcock Medical Center, USA
Ron Hill, Villanova School of Business, USA



Volume

NA - Advances in Consumer Research Volume 43 | 2015



Share Proceeding

Featured papers

See More

Featured

How Matte Product Surface Enhances Perceived Durability

Taehoon Park, University of South Carolina, USA
Junghan Kim, Singapore Management University, Singapore

Read More

Featured

The Power of the Past: Consumer Nostalgia as a Coping Resource

Dovile Barauskaite, ISM University of Management and Economics
Justina Gineikiene, ISM University of Management and Economics
Bob Fennis, University of Groningen, The Netherlands

Read More

Featured

How Passive Form Messages in CSR Advertisement Improve Consumer Reaction to the Campaign

Taehoon Park, University of South Carolina, USA
Anastasiya Pocheptsova Ghosh, University of Arizona, USA
Elise Chandon Ince, University of South Carolina, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.