Cosplay in Gender Troubles

In the early 2000’s, Butler challenged the notion of gender through transsexualism. As the so-called “Gender Theory” echoes in France, this research questions Butler’s work through cosplay. This undergoing study refers to gender studies, geek culture, in the light of CCT and uses netnography and ethnography for data collection.


Alexandre Tiercelin and Marion Garnier (2015) ,"Cosplay in Gender Troubles", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 810-810.


Alexandre Tiercelin, Université de Reims Champagne-Ardennes, Regards, France
Marion Garnier, SKEMA Business School - Université de Lille, LSMRC- M.E.R.C.U.R., France


NA - Advances in Consumer Research Volume 43 | 2015

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