Who Are You? Exploring Consumer Authenticity
Although past research has explored identity-signaling consumption, less research has explored whether or not these signals are perceived by both the consumer and observers as authentic. This roundtable discussion focused on (1) defining consumer authenticity, (2) antecedents of consumer authenticity, and (3) consequences of consumer authenticity.
N/A (2015) ,"Who Are You? Exploring Consumer Authenticity", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 758-758.
NA - Advances in Consumer Research Volume 43 | 2015
Willingness to Pay: A Contextualized Method of Valuation
Sharlene He, Concordia University, Canada
Eric T. Anderson, Northwestern University, USA
Derek Rucker, Northwestern University, USA
Cultivating Collaboration and Value Cocreation in Consumption Journeys
Melissa Archpru Akaka, University of Denver
Hope Schau, University of Arizona, USA
Scope Insensitivity in Debt Repayment
Daniel Mochon, Tulane University, USA
Nina Mazar, Boston University, USA
Dan Ariely, Duke University, USA