Being Correct Or Feeling Protected: a Process Account of the Effect of Personal Control on Product Information Processing
Two cognitive responses can follow a threat to personal control. The first response, driven by a defense motivation, protects existing product beliefs and yields high confirmatory information processing. The second response, driven by an accuracy motivation, yields more balanced assimilation of incoming product information with one’s existing beliefs.
Anne-Sophie Chaxel (2015) ,"Being Correct Or Feeling Protected: a Process Account of the Effect of Personal Control on Product Information Processing", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 482-483.
Anne-Sophie Chaxel, Virginia Tech, USA
NA - Advances in Consumer Research Volume 43 | 2015
So-Bad-It’s-Good: When Consumers Prefer Bad Options
Evan Weingarten, University of California San Diego, USA
Amit Bhattacharjee, Erasmus University Rotterdam, The Netherlands
Patti Williams, University of Pennsylvania, USA
M12. From the Occult to Mainstream – Tracing Commodification of the Spiritual in the Context of Alternative Spiritualities
Richard Kedzior, Bucknell University
Inside Out: Product Essence is Perceived to be Concentrated in the Center of a Group of Products
Kunter Gunasti, Washington State University, USA
Noah VanBergen, University of Cincinnati, USA
Caglar Irmak, University of Miami, USA