Being Correct Or Feeling Protected: a Process Account of the Effect of Personal Control on Product Information Processing

Two cognitive responses can follow a threat to personal control. The first response, driven by a defense motivation, protects existing product beliefs and yields high confirmatory information processing. The second response, driven by an accuracy motivation, yields more balanced assimilation of incoming product information with one’s existing beliefs.



Citation:

Anne-Sophie Chaxel (2015) ,"Being Correct Or Feeling Protected: a Process Account of the Effect of Personal Control on Product Information Processing", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 482-483.

Authors

Anne-Sophie Chaxel, Virginia Tech, USA



Volume

NA - Advances in Consumer Research Volume 43 | 2015



Share Proceeding

Featured papers

See More

Featured

Signaling Fun: Anticipated Sharing Leads to Hedonic Choice

Nicole Kim, University of Maryland, USA
Rebecca Ratner, University of Maryland, USA

Read More

Featured

The Psychology of the Sharing Economy: How the Sharing Economy Concept Promotes Consumer Altruistic Behaviors

Ping Dong, Northwestern University, USA
Claire I. Tsai, University of Toronto, Canada

Read More

Featured

“But, will you think it's important to use mouthwash?” How Visual Communication of a Set Impacts Perceived Set Completeness and Item Importance

Miaolei (Liam) Jia, University of Warwick, United Kingdom
Xiuping Li, National University of Singapore, Singapore
aradhna krishna, University of Michigan, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.