Extending the Sociocultural Perspective on Value Creation: the Role of Object Circulation in Consumer Collectives
We expand sociocultural understanding of value creation in consumer collectives by demonstrating how practices of object circulation create value systemically. Our four-stage framework draws from practice theory and anthropological theories of value-in-action to analyze ethnographic and netnographic data from consumers of Geocaching, a tech-mediated treasure hunting game.
Bernardo Figueiredo and Daiane Scaraboto (2015) ,"Extending the Sociocultural Perspective on Value Creation: the Role of Object Circulation in Consumer Collectives", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 522-523.
Bernardo Figueiredo, RMIT University, Australia
Daiane Scaraboto, Escuela de Administración, Pontificia Universidad Católica de Chile, Chile
NA - Advances in Consumer Research Volume 43 | 2015
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