How and Why Restricting Product Returns and Varying Product Return Policies Impact Consumers

The restrictiveness of product return policies (PRPs) vary between retailers and often within a retailer. Hypotheses were derived from the PRP literature and psychological reactance theory regarding how restrictiveness and variation of restrictiveness impact consumers. An experiment was pretested, and the preliminary results support the hypotheses.



Citation:

Lynn Dailey (2015) ,"How and Why Restricting Product Returns and Varying Product Return Policies Impact Consumers", in NA - Advances in Consumer Research Volume 43, eds. Kristin Diehl , Carolyn Yoon, and , Duluth, MN : Association for Consumer Research, Pages: 783-783.

Authors

Lynn Dailey, Capital University



Volume

NA - Advances in Consumer Research Volume 43 | 2015



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