Inequality Aversion: the Self-Other Perspective

In this paper we examine how inequality-aversion varies as a function of self vs. other-relevant decisions. We find that people are more inequality averse when decisions are about others versus about themselves. We attribute this difference to invocation of a relationship norm, which values equality, when deciding for others.


Ritesh Saini and Zhiyong Yang (2015) ,"Inequality Aversion: the Self-Other Perspective", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 227-228.


Ritesh Saini, University of Texas at Arlington
Zhiyong Yang, University of Texas at Arlington


AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015

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