Psychological Differences in Reactions Toward Information About Corporate Social Responsibility (Csr)

Socially responsible behavior of companies is a very new issue in emerging markets. However not always reactions toward such engagement of the companies are perceived positively by consumers. Based on national wide survey (n=1055) and cluster analysis we found big individual differences in reaction toward CSR.



Citation:

Dominika Maison and Magdalena Poraj-Weder (2015) ,"Psychological Differences in Reactions Toward Information About Corporate Social Responsibility (Csr)", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 328-328.

Authors

Dominika Maison, Psychology Department, University of Warsaw, Poland
Magdalena Poraj-Weder, Psychology Department, University of Warsaw, Poland



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



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