Psychological Differences in Reactions Toward Information About Corporate Social Responsibility (Csr)
Socially responsible behavior of companies is a very new issue in emerging markets. However not always reactions toward such engagement of the companies are perceived positively by consumers. Based on national wide survey (n=1055) and cluster analysis we found big individual differences in reaction toward CSR.
Citation:
Dominika Maison and Magdalena Poraj-Weder (2015) ,"Psychological Differences in Reactions Toward Information About Corporate Social Responsibility (Csr)", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 328-328.
Authors
Dominika Maison, Psychology Department, University of Warsaw, Poland
Magdalena Poraj-Weder, Psychology Department, University of Warsaw, Poland
Volume
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
Share Proceeding
Featured papers
See MoreFeatured
The Identifiable Donor Effect
Yunqing Chen, Chinese University of Hong Kong, China
Leilei Gao, Chinese University of Hong Kong, China
Featured
Which Healthy Eating Nudges Work Best? A Meta-Analysis of Field Experiments
Romain Cadario, IESEG School of Management
Pierre Chandon, INSEAD, France
Featured
When Consumer Brand Sabotage Harms Other Consumers Relationship with the Brand
Andrea Kähr, University of Bern
Bettina Nyffenegger, University of Bern
Harley Krohmer, University of Bern
Wayne Hoyer, University of Texas at Austin, USA