Consumer Rejections of Game-Based Deals

Games are used as mediums for delivering rewards to consumers by many marketing promotions, including scratch-and-win cards and other lotteries. Our research predicts an inverse relation between consumers’ willingness to accept deals offered in this way and their valuing of choice freedom (Markus & Schwartz, 2010).


Donnel Briley, Shai Danziger, and En Li (2015) ,"Consumer Rejections of Game-Based Deals", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: -.


Donnel Briley, University of Sydney, Australia
Shai Danziger, Tel Aviv University, Israel
En Li, Central Queensland University, Australia


AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015

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