Consumer Rejections of Game-Based Deals

Games are used as mediums for delivering rewards to consumers by many marketing promotions, including scratch-and-win cards and other lotteries. Our research predicts an inverse relation between consumers’ willingness to accept deals offered in this way and their valuing of choice freedom (Markus & Schwartz, 2010).



Citation:

Donnel Briley, Shai Danziger, and En Li (2015) ,"Consumer Rejections of Game-Based Deals", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: -.

Authors

Donnel Briley, University of Sydney, Australia
Shai Danziger, Tel Aviv University, Israel
En Li, Central Queensland University, Australia



Volume

AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015



Share Proceeding

Featured papers

See More

Featured

C10. Beyond Self-control: A Field Exploration of the Interactive Effect between Cue-induced and Prospective Decision Making on Long-term Weight Loss

Wanyu Li, McGill University, Canada
Laurette Dube, McGill University, Canada
Yu Ma, McGill University, Canada

Read More

Featured

Financial Education and Confidence in Financial Knowledge

Stephen Atlas, University of Rhode Island
Nilton Porto, University of Rhode Island
Jing Jian Xiao, University of Rhode Island

Read More

Featured

Testing Theories of Goal Progress within Online Learning

Tong Lu, University of Pennsylvania, USA
Eric Bradlow, University of Pennsylvania, USA
Wesley Hutchinson, University of Pennsylvania, USA

Read More

Engage with Us

Becoming an Association for Consumer Research member is simple. Membership in ACR is relatively inexpensive, but brings significant benefits to its members.