Universal Consumer Motivation Scale (Cms) – Construction, Validation and Application
Based on four survey studies (each based on national-wide representative sample, n=1000) we constructed 26-items Consumer Motives Scale (CMS) and Consumer Motivation Model. The scale fits to all psychometric standards (validity, reliability). The CMS consists of 5 major consumers’ motivations: power/recognition; control, belonging, reward, quality.
Citation:
Dominika Maison and Magdalena Poraj-Weder (2015) ,"Universal Consumer Motivation Scale (Cms) – Construction, Validation and Application", in AP - Asia-Pacific Advances in Consumer Research Volume 11, eds. Echo Wen Wan, Meng Zhang, and , Duluth, MN : Association for Consumer Research, Pages: 327-327.
Authors
Dominika Maison, Psychology Department, University of Warsaw, Poland
Magdalena Poraj-Weder, Psychology Department, University of Warsaw, Poland
Volume
AP - Asia-Pacific Advances in Consumer Research Volume 11 | 2015
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